Empowering Sales Teams with Generative AI and Natural Language Data Access

A leading Argentine pharmaceutical company with more than 80 years of experience, offering a wide range of products across Argentina and exporting to over 40 countries. The organization has been advancing its digital capabilities, including the implementation of a corporate data lake.

As part of its digital transformation, the company needed to improve how commercial teams accessed and used data in the field. Key challenges included:

• Sales representatives relying on complex dashboards and BI tools
• Limited accessibility of insights from mobile or remote environments
• Slow and inefficient access to commercial data (e.g., prescriptions, sales trends)
• Dependency on technical knowledge (SQL, BI tools) to obtain insights

The company required a more intuitive and efficient way for non-technical users to access real-time business insights.

Netrix designed and implemented a Generative AI-powered natural language interface that enables users to query data conversationally.

Key Capabilities

• Natural language queries to access sales, prescription, and market data
• Automated generation and execution of data queries
• Real-time delivery of contextual, human-readable answers
• Integration with collaboration tools for seamless user adoption

User Experience

• Sales reps can ask questions like: “Which doctor prescribed the most [product] in the last three months?”
• No need for SQL knowledge or BI dashboards
• Accessible directly through Microsoft Teams

Architecture Overview

• Generative AI models interpret and classify user queries
• Query generation, validation, and execution handled through automated workflows
• Data retrieved from the company's AWS Data Lake
• Results returned in a structured, user-friendly format